New Delhi, Delhi, India
Savlon Handwash Pledge for mothers a big hit among devotees at the Ujjain Kumbh
Savlon Mobile Ambulance on Bi-cycles took first aid to the point of need
Brand reached and engaged more than 2 lakh individuals at the Kumbh
Savlon, India’s trusted hygiene brand from ITC, extended its recently launched hand hygiene programme to masses with encouraging outcomes at the recently concluded Simhasth Kumbh Mahaparv at Ujjain. The campaign reached and engaged more than 2 lakh people at the congregation.
The hand hygiene programme aims at sensitising people that most contagious infections are preventable by adopting simple lifestyle practices like frequent washing of hands with soaps or handwashes. A national spiritual congregation at this scale was a relevant platform to communicate the importance of hand hygiene and promote cleanliness and good health. Savlon undertook a slew of initiatives to help devotees not only avoid infections by adopting handwash but also help with first aid in a first of its kind initiative designed specifically for Kumbh.
Savlon took the initiative to remind parents that their child’s future was literally in their own hands “ab apkey bachon ki suraksha apke haton mein”. The brand urged them to take The Savlon Handwash Pledge – a pledge to wash their hands before touching food. A simple act that could help prevent numerous ailments. Savlon created pledge units where people would wash their hands before scanning them as a symbolic act of their commitment and gave them Savlon Suraksha Kit with Savlon products.
Hand washing before a meal has been an integral part of our culture but it is also a well-established fact that handling of food with unclean hands is one of the most common causes of infection among children and adults. A national congregation at this scale was a relevant platform to communicate the importance of hand hygiene and promote cleanliness. Savlon handwash which is effective against a wide range of germs was rightly positioned to generate awareness on hand hygiene.
In addition to the hand hygiene programme, Savlon launched an initiative of Savlon Mobile Ambulance on cycles for treating minor injuries. As Kumbh is a massive congregation, to manage crowd, movement of vehicles are restricted. Even for medical first-aid, people have to walk a distance to the nearest medical camp. Noticing this necessity for first aid closer to the ‘snan’ area, Savlon launched the mobile ambulance – The Savlon Suraksha Dal, a team of cyclists with first aid kits. They helped more than 1500 individuals, providing first aid and information about nearby dispensaries and hospitals in case of emergencies.
Savlon has a heritage of more than 50 years in India and has built credibility & trust over time. Starting out with Antiseptic Liquid, Savlon has gained repute for effectiveness in germ protection and its gentle action. Savlon Handwash and Soaps are approved by the Skin Health Alliance (UK).
Antiseptic Liquid – Savlon Antiseptic is a multi-purpose antiseptic liquid which finds wide application across hospitals, industries & home care apart from being used for healing wounds. It is trusted by 90% doctors (According to a study conducted among health care practitioners by IMS Health in 2015). It offers 8 times better protection & kills 99.99% germs in 10 seconds (Based on in-vitro studies on indicator organisms)
Soaps – Savlon Soaps provide protection from 100 diseases. Savlon soaps are available in three variants – Glycerin, Aloe Vera and Double Strength. All soaps are approved by the Skin Health Alliance, UK.
Savlon Glycerin – Savlon Soap with Glycerin keeps skin soft & moisturised.
Savlon Aloevera – Savlon Soap with aloevera helps make skin naturally soft & supple.
Savlon Double Strength – Savlon Double Strength soap is infused with active silver for complete cleansing.
Handwashes – Savlon Handwashes offer all-round cleansing and protects from a million germs. It contains silver nano particles that provide germ protection and is approved by the Skin Health Alliance, UK.
Savlon Double Strength Handwash – this handwash helps clean extra dirt and grime and is infused with silver nano particles for infection prevention.
Savlon Moisture Shield Handwash – This variant uses a combination of cleansing and moisturising with silver nano particles and aloevera.
Savlon Herbal Sensitive Handwash – This variant is for hands that need extra care. With herbal essence and effective cleansing, this handwash fights germs with a dose of extra sensitivity.
About ITC Ltd.
ITC is one of India’s foremost private sector companies and a diversified conglomerate with interests in Fast Moving Consumer Goods, Hotels, Paperboards and Packaging, Agri Business and Information Technology. With a market capitalisation of around US$ 40 billion and a turnover of nearly US$ 8 billion, ITC has been ranked amongst the top 10 ‘sustainable value creators’ in the consumer goods segment globally by the Boston Consulting Group (BCG). It is the only company in the world to be carbon positive, water positive and solid waste recycling positive, with its businesses supporting around 6 million sustainable livelihoods. ITC Chairman Mr. Y. C. Deveshwar was ranked the 7th Best Performing CEO in the world by the Harvard Business Review. In 2014, ITC was ranked as India’s most admired company by Fortune India magazine in association with Hay Group.