Samara-Amazon bags Aditya Birla Group retail chain More for Rs 42 bn



Almost 11 years after setting up the food and grocery retail business, on Wednesday signed a deal to sell (ABRL) to home-grown private equity fund Capital and global e-commerce giant Amazon.


The Group did not disclose the value of the deal, but sources said it was around Rs 42 billion. The buyers, they said, would take Rs 40 billion debt in ABRL, which runs stores under the ‘More’ brand.


The Birlas are likely to end up with losses amounting to Rs 70 billion in the venture, given that they had invested Rs 110 billion of personal capital, by way of both equity and debt of ABRL, said sources.


ABRL took than Rs 10 billion of debt from various unlisted group The debt, as it is not being taken over by and Amazon, has to be written off. ABRL’s accumulated losses, which crossed Rs 67 billion in 2016-17, may have risen further in the year ended March 2018. The company’s financials for 2017-18 are not available.


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RKN Retail and Kanishtha Finance and Investment, the two holding of ABRL, sold almost 100 per cent in the company to Witzig Advisory Services, a back-end company owned by the Alternative Investment Fund. Amazon’s financial commitment to the partnership is not known yet.


Amazon did not reply to Business Standard’s queries. An email sent to and did not elicit any response.


is the fourth-largest supermarket chain in the country and runs 490 supermarkets and 20 hypermarkets.


ABRL posted losses of Rs 6.44 billion in FY17, though sales went up 20 per cent to Rs 41.96 billion. ABRL is Amazon’s second investment in the country’s brick-and-mortar retail space after the e-commerce firm’s investment arm Amazon.com NV Investment Holdings acquired a 5 per cent stake in department store chain Shoppers Stop for about Rs 1.80 billion in September last year.


Besides competition from kirana stores, More, like other retail chains, faced low margins in food and groceries. Experts said frequent changes in the top management and strategy, wrong selection of stores, and heavy corporate expenses took a toll on ABRL’s business.


KEY FACTS


  • Set up in: 2007


  • Total stores: 490 supermarkets and 20 hypermarkets

  • Acquisitions: Trinetra Super, Fabmall, Jubiliant’s Total Superstore


The acquisitions of Trinetra Super, Fabmall, and Jubiliant Retail’s Total Superstore led to the debt pile-up, they added.


For the financial year ended March 2018, sources said, ABRL had achieved store-level break-even, resulting in 95 per cent of its supermarkets and 90 per cent of its hypermarkets becoming profitable. “The break-even is due to its continued focus on store rationalisation through the closure of unviable stores, fine-tuning its store format strategy, and tight control on the operating cost structure. If the trend continues, ABRL expects to post Ebitda (earnings before interest, tax depreciation and amortisation) profits in the current fiscal year,” a source said.


As for Amazon’s offline retail play in the country, it has also signed a term sheet with Kishore Biyani-led Future group to invest $600 million to $700 million for a 12 to 15 per cent stake in the retail giant, it is learnt.


In the US and Europe, Amazon has already started pilots for brick and mortar retail stores. A few months ago, it had bought Whole Foods for around $13 billion helping it gain a massive brick and mortar footprint globally. In India, however, Amazon is planning to tie up with offline players to adhere with the foreign direct investment norms in retail.

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