Lenovo fortifies presence in Rajasthan with 5 new exclusive stores

Jaipur, March , 2018– Lenovo, a global technology player and one of the world’s leading PC and tablet brands, today announced the launch of 5 new Lenovo exclusive stores in Rajasthan. These stores are situated in Rajasthan’s prime cities such as Jaipur, Udaipur, Kota, Bhilwara and Kankroli. With the launch of these new stores, Lenovo has a strong footprint of 12 exclusive and 32 Xpress stores in Rajasthan. Of all the stores based in the region, Jaipur alone boasts of 6 LES and 2 Xpress stores.

Now consumers in Rajasthan can choose from a comprehensive range of stylish notebooks and AIO’s.  To elevate the product offering for users in the state, the international gaming brand – Legion Y520; premium convertible – Yoga 520; ultra-thin and light powerhouses Ideapad 520s & 320s; absolute multimedia entertainment device Ideapad 520 as well as the complete range of All-in-Ones, will be available at the newly launched Lenovo stores.

This expansion is a part of Lenovo’s retail strategy to strengthen its network in the hinterlands and to further the PC growth in the overall market. Keeping the same thought in mind, the brand plans to expand its reach by opening five more exclusive stores in Rajasthan by the end of next quarter.

Speaking on the occasion, Rahul Agarwal, MD & CEO, Lenovo India said, “Retail forms an integral part of Lenovo’s brand promise of customer-centricity and our expansion plan is aimed at taking our PC range to every district in the country. We are also investing in areas such as product innovation, service innovation and new markets to elevate the overall customer experience with the brand. Rajasthan is a growing market and it is our constant endeavor to offer innovative and breakthrough technology to our consumers in this region.”

Sumati Sahgal, General Manager, West – Lenovo India, said, “We want to make PCs readily available to our consumers and the launch of these new stores is a step in the same direction. We see a great potential in the Rajasthan region and we believe that these stores will garner visibility for the brand giving us a competitive edge in the market. We are upping our game by not only providing our latest offerings but also best-in-class after sales experience to our customers

The Lenovo exclusive stores are situated in key locations, offering a perfect blend of brand display, information, guidance, touch and feel of the products. These premium stores are an extension of Lenovo’s brand philosophy of “Different is better”, by being vibrant and modern, intuitively aiding the customer in his purchase journey.

Store addresses:

 

  • Jaipur – Krishnam, 11/52, Madhyam Marg, Newar Kaveripath, Mannsarovar-302020
  • Udaipur – Digital Store, 238-Bapu Bazar, Udaipur-303001
  • Kota – Muskan Computers, 351-Shopping Centre, Rawatbhata Road, Kota-324007
  • Bhilwara – Paradise Mobile, 24-Heera Panna Market, Bhilwara -311001
  • Kankroli – Maheswari Computer & Services – Gaurikunz, opposite IDBI Bank, Kankroli313324

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$43 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and data center technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode Yoga brands), workstations, servers, storage, networking, software (including ThinkSystem and ThinkAgile solutions), smart TVs and a family of mobile products like smartphones (including the Motorola brand), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo) or visit us at http://www.lenovo.com/.


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