ITC Bingo! Tedhe Medhe celebrates the spirit of Durga Puja through art installations at Jodhpur Park

New Delhi, 24nd October 2018: Bingo! the leading snacking brand from ITC Foods known for its innovative and uniquesnack offerings, adds excitement toDurga Puja – the most awaited festival of Kolkata at the Jodhpur Park Pandal. ITC Bingo! TedheMedhehasrecreated artistic renditions of the city’s distinctive monuments, structures and heritage buildingsthat resonate with the heart and spirit of Kolkata.

ITC Bingo! Tedhe Medhe celebrates the spirit of Durga Puja through art installations at Jodhpur Park

From the majestic Victoria memorial, the crowd cheering for football at a stadium and hustling trams to the hand pulled rickshaw and the Howrah Bridge that truly defines Kolkata, with its indomitable spirit, each installationenlivened the glorious sights of the city. As a mark of its special bond with the city, Bingo! set up an innovativeand creative masterpiece of goddess Ma Durga herself. The setups of these installations have been executed in a specialart gallery mode with different pedestal heights and focus lights to create an appealing and strong visual impact. At the pandal, consumers can also delight themselves with a special treat of appetizing delectablechats using ITC Bingo TedheMedhe.


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